Visit Buffalo Niagara Prepares for Peak Summer Visitor Season

| Press Releases

BUFFALO, N.Y. June 9, 2015 – Visit Buffalo Niagara is implementing a comprehensive effort to welcome millions of visitors to the region as Western New York’s peak 2015 tourism season gets underway.

Buffalo and Erie County welcome nearly 8 million visitors each year that experience the region’s revitalization. And as Erie County’s destination marketing organization, Visit Buffalo Niagara is on the front lines of promoting Buffalo’s renaissance during this peak visitor season and throughout the year.

These efforts include:

– VBN’s new visitor center at Clinton and Washington Streets will be open on Saturdays starting this weekend from 10 a.m. to 2 p.m. to assist those who are seeking visitor information or Buffalo merchandise. That’s in addition to the center’s original hours, which are 9 a.m. to 5 p.m. Monday through Friday.

– The $500,000 Canadian Marketing Initiative, a joint effort between VBN, Empire State Development and the Niagara Tourism and Convention Corporation to secure print and digital advertising and travel articles about the region in key Southern Ontario markets.

– VBN’s continued efforts to host travel writers for familiarization tours of Buffalo. VBN’s media relations department helped coordinate over 100 stories in out-of-town newspapers and blogs in 2014. To date, nearly a dozen writers have already visited in 2015, with nearly a dozen more expected just in June and July.

– VBN’s community-wide summer social media photo campaign, which encourages locals and visitors alike to showcase the Best of Buffalo to #Buffalove15. A similar effort yielded 2,700 user-generated photos showcasing Buffalo at its best last summer.

– A recently launched new website. A billboard pointing visitors to this site is visible from Exit 6 of the New York State Thruway (below).

“Collectively, these efforts are helping increase visitation to Buffalo and tell the story of its resurgence, from our revitalized waterfront to booming craft beer and restaurant scene, restored architectural gems and resurgent neighborhoods and business districts,” VBN President and CEO Patrick Kaler said. “If you haven’t seen Buffalo lately, you haven’t seen Buffalo, and we couldn’t be more excited to tell that story to the rest of the world.”

“Buffalo and Erie County are on the move and have much to offer visitors in the summer months and all year long,” County Executive Mark Poloncarz said. “Thanks to the efforts of Visit Buffalo Niagara, people across the state, region, and international community are finding out more about us and realizing that Western New York is a great summer spot with something for everyone to do. We have the festivals, concerts, family activities, and attractions that will bring visitors here and give them great memories from the summer of 2015 far into the future.”

Visit Buffalo Niagara sells and markets our assets and attractions to visitors outside of the Buffalo Niagara region as a convention, tourism and leisure destination for the economic benefit of the community.

###