Cheri Amour

Everyone and everything has a story in the tiny, historic village of Lewiston – even the boutiques. One that stands out with an especially unique story is Cheri Amour. A destination for all gifts, this jewelry boutique delivers a mantra of strength, peace and love and, true to its story, it all started with a single charm bracelet. In typical Western New York fashion, it is a family affair. Two sisters from Niagara Falls, one on the East coast and the other on the West coast, joined together over their love of Paris and were inspired to open the shop when they spotted a unique bracelet by Italian line, Nominations. Founding the business in 2002, Cheri Clark and Janeanne Winberg have a way with style and their sweet whimsical vibes are represented through their jewelry.

Cheri Amour is always on the cutting edge in the jewelry world. The sisters work as a team. With Winberg living in Reno, she sees all the hot new trends, while Clark manages the shop. With her lovable personality, Clark herself is known as Lewiston’s “Cheri Amour.” This is a full-fledged family run business, from the sisters’ parents who skillfully emblazon their shop’s bags with stickers, bows and intricately folded tissue paper, to close friends that help design their legendary window displays. 

Clark says, “A lot of people come to us for something that says something, and a lot of my jewelry says something.” Whether it is a charm bracelet by Alex and Ani to Mantra Bands, or a necklace by local jewelry designer Her Story, every piece comes with a story.

With fourteen successful years in Lewiston, Clark says, “It’s a wonderful community to have your business in, and the people really want to support local.” Not to mention the village’s sumptuous feast of events featuring everything from the likes of the internationally renowned Lewiston Jazz Festival to the Garden Festival, thousands of visitors are attracted annually.

So, go ahead and shop outside the big box for inspired jewelry designs by visiting Lewiston’s Cheri Amour. It’s a “gem” of a story!